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Attention
to Communications prepares everyone involved for what will happen
and keeps everyone aware and informed throughout the transition and
beyond.
When
people know:
Their
overall understanding of the situation improves along with their
willingness to do what it takes to make the change work.
In
other words, good communication fosters the kind of genuine
commitment that is needed for real success – rather than grudging
compliance, which can undermine otherwise successful results.
To
ensure that good communication is maintained throughout the entire change
process, CSG:
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1.
Helps organizations to
prepare
to communicate by: |
-
Assessing
their communication needs.
-
Developing
an overall communications schedule.
-
Drafting each document to be used before, during, and after the
change.
-
Helping to identify appropriate Communications Coordinators.
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2.
Helps organizations to execute
their communication plan by: |
-
Reviewing the draft of each document and
making revisions and updates if needed.
-
Finalizing
each document.
-
Ensuring
that each document is distributed according to the communications
schedule.
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3.
Helps organizations to assess the
effectiveness of their communication plan by: |
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Gathering
relevant data and information on the efficacy of the communication program.
-
Analyzing
the feedback in order to develop an initial set of recommendations.
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Conducting
focus group sessions with selected personnel in order to confirm
findings and finalize and prioritize recommendations.
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